Bob Carey is a commercial photographer based New York City, and has operated a successful studio for over 20 years. Bob’s commercial clients, both impressive and varied, appreciate Bob's fine art approach, which fuels his distinctive and often conceptual imagery. In 2002, as part of a new project exploring stereotypes and transformation, Bob began photographing himself in a pink tutu. When his wife, Linda, was diagnosed with breast cancer in 2003, the project took on a different meaning. It became a powerful tool for self-therapy; expressing, vulnerability, isolation, and humor. Carey’s wife shared them with other patients, bringing laughter and levity into their chemotherapy treatments. This shared laughter became the inspiration for the couple to self-publish a book of the images, Ballerina, and begin raising funds for those living with breast cancer. This body of images, known as The Tutu Project, went viral in 2012 and has since been entertaining people around the world.